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5 Ways to Turn Customer Service into a Strategic Advantage

Customer Contact Week | 04/09/2013

Customer service done right, on a proactive footing, has the potential to attract customers
instead of risk losing them, to drive growth and innovation instead of hindering both.
Customer service should be thought of as a long-term relationship with a customer, not a
reactive quick fix to a problem.


Consider five ways to change customer service into an asset that drives growth.

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