Dr. A.K. Pradeep, CEO and founder of NeuroFocus, sits down with CMIQ Editor Gina Scanlon to talk about his book, The Buying Brain and the new and exciting world of neuromarketing, and what the future holds for focus groups and surveys. Neuromarketing is delving into the subconscious, but does this new technology have the ability to read your mind? Dr. Pradeep clears a few things up, as well as touching on social responsibility, and a number of other venues neuromarketing may start being used for.
Also, as mentioned in the podcast, check out the fun and informative rap video Listen to Your Brain, below, produced by NeuroFocus.