Delivering an exceptional customer experience is both an art & science. The "art" of an experience is based on the premise that every customer is a unique individual. Therefore, a contact center must tailor their interactions "creatively" instead of engaging all customers in a uniform way. The "moment of truth" strikes when the right information is delivered at the right time in the right way with the goal of ultimately making it easier for customers to accomplish their task. These experiences leave a positive imprint on your brand just as an impressionist artist paints many small brush strokes that together provide a pleasing image with unique dimension and depth.
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