The data being gathered from customers should be shared across multiple
departments—product development, marketing, sales and manufacturing. Yet these interactions have been a highly untapped resource as a data stream because they don’t fit into the traditional data model of 1’s and 0’s. Voice transactions have historically been hard to search, difficult to use and time-consuming to process among all of the information coming into the organization’s contact center.
New advances in technology allow companies to effectively analyze voice interactions with customers as part of the overall data coming into the company. There are three essential success factors for businesses to consider.
Get to know those three success factors by downloading the whitepaper (below).