Q&A: Paddy Power Etches Customer Experience Into its DNA

Renowned for its innovative marketing, Paddy Power also has an outside-the-box approach to the customer experience is also outside of the usual. In order to unpack the company's unique customer experience ideas--and the associated benefits--wespoke to Ronan Wall, Paddy Power's head of operations. Ronan speaks about how customer experience is part of Paddy Power's DNA and how even the CEO and the C-level managers spend time in the contact centre. Ronan also describes his 3 keys to ensuring a... To continue reading this story Click Here