Q&A: Paddy Power Etches Customer Experience Into its DNA
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Renowned for its innovative marketing, Paddy Power also has an outside-the-box approach to the customer experience is also outside of the usual.
In order to unpack the company's unique customer experience ideas--and the associated benefits--wespoke to Ronan Wall, Paddy Power's head of operations. Ronan speaks about how customer experience is part of Paddy Power's DNA and how even the CEO and the C-level managers spend time in the contact centre. Ronan also describes his 3 keys to ensuring a...
