At the height of the pandemic, most consumers were forced to interact with brands digitally – in many instances, for the very first time. Such an accelerated shift has shed light on the capabilities of companies to deliver a great mobile-first experience by truly differentiating against competition and meeting customers where they wish to be met.
According to CCW Digital’s 2020 Consumer Preferences Survey, 55% of customers believe that a good customer experience within digital channels is best defined by being easy to use on mobile devices.
Featuring cutting edge market research and insights from practitioners within the CX, UX and Service Design spaces, this report will cover:
- Emerging trends within the digital environment and the future landscape of mobile CX
- Why mobile should be driving the digital customer experience strategy for your brand
- Most common challenges that companies face when building out more seamless mobile interactions
• 5 actionable steps toward achieving a great mobile-first customer experience
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