Customers are browsing, comparing prices and sharing their feedback through a multitude of channels — from the web, to mobile, social, chat and in stores. The rules of engagement are shaking up, which is encouraging B2B and B2C organizations alike to rethink their customer service strategies. This ebook spotlights 10 thought leaders across various areas of digital marketing, who shared their predictions on where the future of customer engagement is heading in 2014 and beyond.
Featured Influencers:
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Cari Baldwin, BlueBird Strategies
Embracing Digital Engagement to Connect with Customers
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Steven Dennis, SageBerry Consulting @StevenPDennis
The New Era of Customer Engagement
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Shep Hyken, Shepard Presentations @Hyken
Spotlighting the Importance of Customer Care and Service
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Jason Goldberg, Razorfish @retailgeek
Targeting the Omnichannel Customer
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Jim Lenskold, Lenskold Group @JimLenskold
Personalizing Brand Interactions with Predictive Targeting
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Lee Odden, TopRank Online Marketing @leeodden
Extending Conversations from Search Engines
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Gary Schwartz, Impact Mobile @ImpactMobile
The Rise of Mobile Chat and Engagement Strategies
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Larry Freed, ForeSee @larryfreed
Providing Customer Service Across All Channels
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Andrew Boyd, Harte-Hanks @Andrew_Boyd
Analyzing Trends in Text
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Jeanne Bliss, CustomerBLISS @JeanneBliss
Keeping Pace with Social Conversations