The Future of Digital Engagement: 10 Thought Leaders Share Predictions for 2014




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Customers are browsing, comparing prices and sharing their feedback through a multitude of channels — from the web, to mobile, social, chat and in stores. The rules of engagement are shaking up, which is encouraging B2B and B2C organizations alike to rethink their customer service strategies. This ebook spotlights 10 thought leaders across various areas of digital marketing, who shared their predictions on where the future of customer engagement is heading in 2014 and beyond.

Featured Influencers:

  • Cari Baldwin, BlueBird Strategies
    Embracing Digital Engagement to Connect with Customers
  • Steven Dennis, SageBerry Consulting @StevenPDennis
    The New Era of Customer Engagement
  • Shep Hyken, Shepard Presentations @Hyken
    Spotlighting the Importance of Customer Care and Service
  • Jason Goldberg, Razorfish @retailgeek
    Targeting the Omnichannel Customer
  • Jim Lenskold, Lenskold Group @JimLenskold
    Personalizing Brand Interactions with Predictive Targeting
  • Lee Odden, TopRank Online Marketing @leeodden
    Extending Conversations from Search Engines
  • Gary Schwartz, Impact Mobile @ImpactMobile
    The Rise of Mobile Chat and Engagement Strategies
  • Larry Freed, ForeSee @larryfreed
    Providing Customer Service Across All Channels
  • Andrew Boyd, Harte-Hanks @Andrew_Boyd
    Analyzing Trends in Text
  • Jeanne Bliss, CustomerBLISS @JeanneBliss
    Keeping Pace with Social Conversations
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