Download this complimentary white paper from Parature to discover what it takes to make social media a differentiator for your business. You’ll learn:
- Which front-line business units are taking ownership of social media and why
- Why you must integrate social media with CRM system workflows
- Why traditional SLAs and response efforts may not work in a social service world
- That social media is an additional service channel, requiring metrics, tracking, response processes, and integration to knowledge content
- The critical need for collaboration among stakeholders in social media initiatives