5 Social Media Trends to Help Engage and Respond to Customers

Download this complimentary white paper from Parature to discover what it takes to make social media a differentiator for your business. You’ll learn:

  • Which front-line business units are taking ownership of social media and why
  • Why you must integrate social media with CRM system workflows
  • Why traditional SLAs and response efforts may not work in a social service world
  • That social media is an additional service channel, requiring metrics, tracking, response processes, and integration to knowledge content
  • The critical need for collaboration among stakeholders in social media initiatives