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How-to Guide: How To Leverage Actionable Customer Analytics

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Matt Wujciak
03/08/2021

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Now more than ever, companies that leverage data for the consumer’s benefit have a real opportunity to differentiate by targeting not only what is possible or likely, but what is compelling on a deeper level.

By driving concrete, predictable consumer behavior through actionable analytics, brands receive answers to what will happen on a larger scale, guiding their decisions and growing their revenue.

Featuring insights and research from from CCW Digital analysts, Calabrio’s Chief Product Officer, and Mastercard’s CMO (Business Insider’s 25 Most Innovative CMO’s in the World), this how-to guide will teach you:

• How to understand and capitalize on changing benefits of the contact center

• How to improve efficiency in customer interactions

• How to quickly leverage actionable customer data to improve sales, service, and customer-lifetime-value

• How to easily leverage AI and machine learning in an advanced customer experience environment

• How to harness larger scale data to improve NPS

We respect your privacy, by clicking "Download Your Copy" you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.

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