In a complex, multi-brand ecosystem like Unilever, leveraging data and AI to drive real value is both a challenge and an opportunity. Join the Head of Data & Analytics at Unilever as he shares the transformative journey of embedding generative AI, machine learning, and robust data strategy into a 100-year-old organization, ultimately unlocking operational excellence and enhancing the customer journey across Unilever's vast portfolio.

This keynote will take attendees through the journey of navigating a centralized data strategy across varied business units, including customer service, supply chain, marketing, and sales, focusing on practical approaches to ROI generation in AI and machine learning initiatives. Attendees will learn how Unilever has built a sophisticated architecture that marries legacy systems with advanced data engineering, multimodal foundation models, and cognitive analytics tools—showcasing real-world use cases and best practices.