In the fast-paced world of digital transformation, understanding customer loyalty goes beyond rewards programs. How are global brands strategizing to create a more holistic and enriched experience for their customers? In this session, Dan Hochstaetter, Vice President, Global Loyalty & Ecommerce uncovers the innovative strategies Hertz employs to navigate the digital landscape and stay ahead. Learn how they are redefining the boundaries of customer engagement, using data effectively, and exploring the potential of AI, all while staying committed to the ultimate goal: customer satisfaction.

Topics Include:

• Discover the complexities of building a 360-view of the customer and how to use that data effectively
• Understand the balance between paid and organic strategies in driving customer engagement and loyalty
• Dive into the potential and challenges of integrating AI into customer strategies, ensuring ethical and responsible AI deployment