Jason Ten-Pow is the President and CEO of bespokeCX. For over 20 years he has been helping companies improve their customer knowledge, simplify customer journeys and deepen customer relationships. In his best-selling book UNBREAKABLE, Jason pulls back the curtain on brands that effortlessly build and maintain strong customer relationships. UNBREAKABLE presents a proven, 5-step approach for gathering and using customer data to improve organizational efficiency while increasing revenue and profits.