Companies are looking to better understand their customers so they can serve them proactively and with better personalization. That's one reason why 68% of companies are increasing investments in customer analytics tools. AI is expanding what analytics tools can do and better UX, ease of use, upgraded visualizations and more are helping analytics and Voice of the Customer teams move beyond reactive data, like post contact surveys. How should you differentiate customer analytics providers and what do market place trends suggest about this technology category? Learn more from CMP Research as it shares its latest Prism for Customer Analytics Tool.