Brooke Lynch

Principal Analyst and Deputy Divisional Director Customer Management Practice

Brooke Lynch is an analyst and staff writer for CCW Digital. With a background in television news and production, she’s worked across industries covering B2B marketing, procurement, and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a recent focus on e-commerce, retail, and technology. Brooke studied journalism at the University of Wisconsin-Madison and held positions at Fox Business in Development and as a college associate on Countdown to the Closing Bell.

Day 1 | Wednesday, November 1

12:45 PM PANEL | Demystify AI: Unleashing Its Potential for Customer-Facing Applications and Internal Transformation

Artificial Intelligence (AI) has become a buzzword in the business world, but how can organizations effectively harness its power to enhance customer experiences while continuously improving their workforce capabilities? In this interactive session, gain insights into real-world use cases, from customer-facing virtual assistants to AI-powered coaching, and learn how to harness the power of AI to revolutionize your own business.


Key Takeaways:

- Understand the practical applications of AI in customer-facing scenarios

- Explore innovative approaches to AI implementation for contact centers and customer interactions

- Learn about AI-driven solutions for onboarding and coaching remote employees, enabling accelerated proficiency and improved performance through virtual environments and real-time guidance

Day 2 | Thursday, November, 2

4:15 PM PANEL | Beyond the Journey: Crafting a Holistic Travel Experience from Luggage to Destination

Travel isn't just about getting from point A to B; it's about the entire journey and the experiences we have along the way. From the choice of luggage that bears personal sentiments to the moment a traveler steps into a parking garage, how do organizations ensure that every touchpoint is seamless and memorable? Greater Orlando Aviation Authority and Samsonite face unique challenges in different spheres of the travel sector. Yet, they both strive for a holistic, personalized experience that leaves lasting impressions. In this panel, we'll delve into the intricate facets of the traveler's customer experience and technology's role in enhancing every step of the journey.

Key Takeaways:

- The significance of building a continuous, unified travel experience across multiple touchpoints

- Embracing out-of-the-box strategies such as "surprise and delight" to foster brand loyalty

- The role of technology and data analytics in anticipating traveler needs and personalizing their journey

Check out the incredible speaker line-up to see who will be joining Brooke.

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