A pioneer for mobile marketing in the US with 18 years’ experience in mobile customer interaction, Michael has helped companies across every vertical shape their strategic marketing, business operations, and compliance best practices. Co-founder of one of the first mobile marketing platforms in North America, he has served on the Board of Directors of the Mobile Marketing Association and has helped leading Fortune 100/500 brands and enterprises drive hundreds of millions of dollars in annual revenue directly attributed to mobile messaging.
A sea change shift now exists in patient communications through mobile messaging. Rich Communications Services (RCS)—which is replacing SMS—combined with AI and Natural Language Understanding, have totally changed what it means to “send a text.” Messages received in the standard text inbox today are no longer just words that are read—they are fully AI interactive, rich media enabled app and web-like experiences. These new technologies applied to the myriad uses for patient interaction are causing fundamental changes in where and how we communicate with patients.
Check out the incredible speaker line-up to see who will be joining Michael.
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