Traditionally, customer service has focused on delivering reactive support to customer needs on the channels of their choice. However, with economic pressures affecting both corporate and customer spending, the current trading environment calls for a service model that can demonstrate its own value by nurturing measurable loyalty and generating revenue. Delivering great service requires a switch from reactive to proactive support, which sees the organisation solve a service need before the customer knows they have one.

Download this report and find out how and what it means to switch from reactive to proactive customer service.