As part of Customer Contact Week Asia 2022, the CCW Network is holding a series of Customer / Call Centre Boardroom Leaders Forum where you will be engaged in an intimate roundtable discussion with like-minded peers.

Leading the Future of Customer Service with AI, Self-Serve and Automation

Wednesday, 25 May 2022 | Singapore

C-Suite leaders are on the cusp of a unique opportunity—driving real business growth with customer service. Our research established that only 65% of leaders recognise the connection between bottom-line impact and the performance of their customer service organisation. There is a lot of work to be done. C-Suite leaders must recognise this doesn’t sit entirely on the shoulders of CS, it will require focus, planning and prioritisation investment, and most critically, C-Suite engagements to turn customer service into a growth engine. 

On 25 May 2022, join this Leaders Boardroom Session and discuss:

• Upstreaming the CCO role – Positioning CX as the forefront of the of CX design process and rethinking the role of customer service within the entire organisation
• Aligning your CX with your brand and marketing strategies to ensure consistency and one single source of truth
• Investments in people, processes and technology are critical for a seamless experience internally and externally

This Leaders Boardroom Session will be moderated by: 

Shirley Poh, Senior Director, Enterprise Asean, Zendesk
 Having spent 20 years in the tech space with companies such as Oracle and IBM, Shirley has worked with customers from multiple industries on Digital Transformation projects. This brings her keen insights on the customer service domain. She keeps her finger on the pulse of quickly-evolving trends in the world of CX to ensure businesses are adopting only the most advanced and efficient technologies that will help them scale through automation.