Felicia Cao

Head of APAC Contact Centre Operations Business Operations, Singapore The Lego Group

Putting customer needs at the center of what we do, has been the core value of all the companies I’ve worked with, I spent my first 15 years of career time leading IT Service Desk operation in large tech MNC like Yahoo, and continued my passion in customer service since 2018 in Contact Centre environment at booking.com, leading the Singapore Customer Service department as Customer Service Manager.

Currently I head up the Consumer & Shopper Engagement team in Singapore at the LEGO Group.This is an organization with amazing culture and brilliant leadership team. Spreading love to our LEGO shoppers & fans, and to our co-workers is what we are most passionate about doing! Managing diverse teams and collaborating with cross-functioning peers / stakeholders both locally, and globally, are what I am most passionate about doing.

I’ve honed my ability to align teams to work towards common goals and KPIs, in order to deliver top notch customer service. With strong analytical skill in understanding performance metrics, keen eyes for details to dive deep on root cause and impact analysis, great self-discipline to inspire and motivate others, I’ve managed to build and lead high performing teams that deliver good performance scores and employee engagement, and work on various projects that helped the company to achieve continuous process improvement and operational excellence.

Creating circle of safety at workplace that encourages open communication, transparency, constructive feedback and meaningful conversations, has been the goal I always strive to achieve. I take consultative approach and believe in “A genuine leader is not a searcher for consensus but a molder of consensus." That’s why I listen deep and flex myself to fit others’ communication styles as a way to be more effective in fast-paced environments.

Main Conference Day 1 - Wednesday, 17 July 2024

9:00 AM Panel Discussion: Advisory Board Speaks! What Keeps Customer Contact Leaders Awake at Night?

  • Predicting evolving customer expectations – and trying to go above and beyond
  • Making personalised interactions with customers a reality in customer support hubs
  • Delivering the best possible service through Human-AI collaboration 

Check out the incredible speaker line-up to see who will be joining Felicia.

Download The Latest Agenda