Satish Bettadapur

Vice President and Global Head for Customer Care HP

Main Conference Day 2 - Thursday, 4 September 2025

10:10 AM Case Study | AI at Scale: Transforming End-to-End Customer Service

  • Explore how AI solutions such as case summarisation and knowledge-driven language models are enabling seamless, real-time translations across dozens of languages.
  • Examine strategies for integrating unassisted solutions like chatbots with human support to effectively manage complex troubleshooting scenarios.
  • Understand how to prioritise AI investments and tailor customer experience strategies to different customer profiles, including digital-first users who prefer self-service over traditional channels.
  • Gain insights into how AI-driven service transformation can lead to measurable productivity improvements and increased customer adoption.

11:30 AM Panel Discussion | Governing the Future of AI in Customer Service

Market research forecasts that AI in customer service is expected to save businesses $80-billion globally by 2026, with 69% of customers expecting conversational AI experiences by a similar timeframe. With adoption of AI projected to accelerate – for customers and businesses – how can Contact Centre and Customer Service leaders ensure these practices are managed properly? 

  • Discussing governance strategies to ensure ethical and responsible AI implementation 
  • Exploring how to manage risks, including bias, compliance, and unintended consequences of AI 
  • Aligning governance frameworks with organisational goals and customer expectations 
  • Hearing from experts about balancing innovation with regulation in an AI-driven CX landscape 

Check out the incredible speaker line-up to see who will be joining Satish.

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