As part of Customer Contact Week Asia 2022, the CCW Network is holding a series of Customer / Call Centre Boardroom Leaders Forum where you will be engaged in an intimate roundtable discussion with like-minded peers.


Blending Digital Channels with

Traditional Customer Contact Services


Wednesday, 9 March 2022 | Online (Singapore time)


Due to the acceleration of digital channels, the interaction between businesses and consumers has been altered and this scenario has heightened customer expectations towards contact services.

Regardless of the initiatives taken to improve CX, the key is to adapt ways to meet both, heightened and changing expectations of customers, by expanding contact centre capabilities to create more value for all stakeholders by blending digital channels with traditional customer contact services.

Addressing this major concern, CCW Asia is putting together a series of CCW Boardroom Leaders Forum where you will explore:

  • How to identify the necessary and right tools that work for you to achieve the best of both worlds, digital and traditional channels
  • Discover ways to build a well-skilled contact centre workforce with relevant skillsets to harness these digital channels
  • How to ensure a seamless integration of “new and shiny” technology with legacy infrastructure within contact centre systems

Moderator: Jennifer Waite, Vice President of Product Marketing, Playvox


Jennifer Waite has been in the customer experience and contact center industry for the past 30 years, focused on defining and implementing market strategies to support cloud contact center solutions market position, market segmentation, launch plans, and messaging. As a recognized leader in the industry, Jen has led customer advisory boards and serves as the co-president of the NY Metro chapter for the Professional Association for Customer Engagement (PACE). Her entrance into the contact center industry was a part-time job during high school which started a career that allowed her to work in consulting where she led creative design for implementing quality programs for Fortune 500 companies. As an evangelist for this industry, she enjoys sharing her experiences in hopes of creating the most effective and efficient customer interactions.

This is a by-invite-only session where Leaders of CX and Contact Centres will gather for a closed-door Boardroom Leaders Forum.
Hosted with Playvox via the Zoom Meetings platform, this setting provides leaders with an opportunity to engage in in-depth discussions around the topic. 

Details (Singapore time):
9 March 2022, Wednesday

  • First round: 11am – 12pm
  • Second round: 2pm – 3pm

How to Register:

This event is exclusive and limited seats are available. To register, please contact marion.paul@iqpc.com.sg


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