Hyper-Personalised Customer Experiences: How AI Helps Brands Steal Hearts

Digital communication has made the world smaller. With a smartphone in their back pocket, and thousands of friends and connections available at tap of a button, the average consumer is used to speaking to who they want, when they want, however they want. Today’s customers expect to interact with brands in the same way, and to receive immediate, hyper-personalised responses.

AI holds the key to delivering this service. AI-backed Customer Experience (CX) tools allow businesses to create intimate moments for individual customers on a mass scale. Join Content Guru’s boardroom session to explore how AI is helping today’s contact centre leaders drive brand loyalty in a digital world.

For more information on this exclusive Boardroom Discussion, please contact: Eleen.Meleng@iqpc.com.sg

Speakers’ Information:
Martin Taylor, Deputy CEO and Co-Founder cloud communications technology leader, Content Guru

Martin Taylor is Deputy CEO and Co-Founder cloud communications technology leader Content Guru. Since co-founding the company, whose storm® cloud platform supports hundreds of the world’s largest governmental and private sector organisations, Martin has remained at the forefront of innovation in communications and customer experience technology. He heads Content Guru’s public sector and healthcare practice, which operates the omni-channel communications that underpin household-name services such as DWP Universal Credit, NHS111 and Test & Trace. Martin is a regular guest lecturer at his alma mater, King’s College London, where he specialises in strategy and entrepreneurship.

James Horsley, APAC Team Lead, Content Guru

James Horsley is the APAC Team Lead at Content Guru. His extensive experience in the region includes working with a wide range of organisations to design and implement future-proofed customer engagement technology. He specialises in crafting bespoke, cutting-edge contact centre solutions, tailored to an organisation’s individual CX needs.

Hosted by:

 Content Guru makes engagement easy. A global leader in cloud communications solutions, we deliver off-the-shelf and bespoke customer engagement and cloud contact center services, through the multi-award-winning storm® solution.
With a long heritage in cloud technology, storm was the world’s first CCaaS solution back in 2005, and has remained at the cutting-edge of communications innovation ever since. storm brings together intelligent automation, third-party systems integration, and on-demand scalability to enhance customer experience delivery. With true omni-channel engagement capabilities, storm gives organisations the power to create consistent, seamless, and personalised experiences for customers, inspiring loyalty, improving Net Promoter Score, and powering commercial success.

Website: https://www.contentguru.com/jp/