Nick Birkby

Vice President, UX Research JP Morgan Chase & Co.

DAY 1 | Wednesday, May 14

12:00 PM KEYNOTE | Design as Provocation: Beyond Pixel Pushing to Innovative Product Strategy

What if experience design was not merely about delivering solutions we pre-conceive as the best, but about provoking new possibilities? Design is often viewed as a step to refine existing ideas rather than questioning and experimenting with their underlying concepts. This session examines how design can catalyze innovation by challenging business assumptions, uncovering customer insights, and advancing product strategy. Through bold experimentation and consistent collaboration, learn how to transform design from a function of execution into a driver of smarter and more impactful product development.

DAY 3 | Friday, May 16

8:45 AM Parity Now: Accelerate Gender Equity in Corporate Leadership

Despite decades of advocacy and incremental progress, women, especially women of color remain significantly underrepresented in corporate leadership.

According to the McKinsey & Company “Women in the Workplace 2024” report, it may take another 48 years to achieve gender parity in senior roles.

This panel will delve into challenges, examine the recent decline in corporate commitment to diversity, equity, and inclusion (DEI) initiatives, and explore actionable strategies to foster equitable workplaces.

Join us to discuss how leaders can transform intent into impact and make gender equity an immediate priority.

Check out the incredible speaker line-up to see who will be joining Nick.

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