Download this complimentary white paper from Parature to see why "ownership" is the wrong construct for the social enterprise, and why cross-departmental collaboration is the only model that can enable social media best practices across business units. You’ll learn:
- Executive paralysis and inaction results in organic but uncoordinated social media efforts
- Most people assume marketing owns social media, but its many moving parts require dramatically more attention and expertise than one department can deliver
- Every department needs to buy-in and participate in social media to truly use it to enterprise advantage
- As a business strategy, a social media program should be based on the kind of business it serves
- Most companies are a long way from enjoying mature response management through social engagement