Organizing Your Business to Deliver Effective Social Media Engagement

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Download this complimentary white paper from Parature to see why "ownership" is the wrong construct for the social enterprise, and why cross-departmental collaboration is the only model that can enable social media best practices across business units. You’ll learn:

  • Executive paralysis and inaction results in organic but uncoordinated social media efforts
  • Most people assume marketing owns social media, but its many moving parts require dramatically more attention and expertise than one department can deliver
  • Every department needs to buy-in and participate in social media to truly use it to enterprise advantage
  • As a business strategy, a social media program should be based on the kind of business it serves
  • Most companies are a long way from enjoying mature response management through social engagement