A Marriage of Convenience: Marketing and Customer Care Team Up at Overstock.com

Marketing and customer care don’t talk to each other! This is the rallying cry of so many of you in both marketing and the call center. But one company—Overstock.com--has done the impossible. With the help of Stormy Simon, Senior Vice President of Marketing and Customer Care, the online retailer of brand names at clearance prices, has moved to a #2 spot among all U.S. retailers.* In this sit-down interview Simon discloses the key to Overstock.com's customer-centric formula after ke... To continue reading this story Click Here