Sign up to get full access to all our latest content, research, and network for everything customer contact.

AI for CX CCW Analyst Insights CCWomen CX News and Trends Customer Contact Strategy and Operations Customer Contact Workforce

Filter Categories

AI for CX CCW Analyst Insights CCWomen CX News and Trends Customer Contact Strategy and Operations Customer Contact Workforce

A Marriage of Convenience: Marketing and Customer Care Team Up at Overstock.com

Add bookmark

CCW Digital Editor
12/17/2010

Marketing and customer care don’t talk to each other! This is the rallying cry of so many of you in both marketing and the call center. But one company—Overstock.com--has done the impossible. With the help of Stormy Simon, Senior Vice President of Marketing and Customer Care, the online retailer of brand names at clearance prices, has moved to a #2 spot among all U.S. retailers.* In this sit-down interview Simon discloses the key to Overstock.com's customer-centric formula after ke...

Tags: overstock.com marketing Stormy Simon call center Call Center Summit customer Overstock customer care call center representatives contact center customer management call center representative Call Center Management call center leadership Patrick Byrne

Recommended

JOIN THE CCW Digital COMMUNITY

As the world's largest customer service online research hub, CCW Digital provides 185,000+ members with the tools to optimize their customer contact operations. Through market study reports, seminar series, webinars, and a variety of other media, we’re driving this year’s critical conversations on Generative AI like ChatGPT, automation, agent engagement, self-service, personalization and more.