A Marriage of Convenience: Marketing and Customer Care Team Up at Overstock.com
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Marketing and customer care don’t talk to each other! This is the rallying cry of so many of you in both marketing and the call center. But one company—Overstock.com--has done the impossible. With the help of Stormy Simon, Senior Vice President of Marketing and Customer Care, the online retailer of brand names at clearance prices, has moved to a #2 spot among all U.S. retailers.* In this sit-down interview Simon discloses the key to Overstock.com's customer-centric formula after ke...
