This article was originally written by Amol R. Kadam and published on Entrepreneur Middle East on March 12 2018.
Auto-previews on Netflix helped users watch more videos instead of mindlessly scrolling through thumbnails, a Silicon Valley executive said Wednesday, stressing the need for firms to design a user experience for clients. This video was originally published by ABS-CBN on May 7 2019.
In this TEDx Talk, Ryan Rumsey, Assistant Vice President Experience Strategy USAA shares how applying his professional craft to his personal life, led him to outcomes he sought without a plan to get there. We're proud to announce Ryan as one of our keynote speakers at Design Thinking 2019
“Design thinking” can mean different things, but it usually describes processes, methods, and tools for creating human-centered products, services, solutions, and experiences. It involves establishing a personal connection with the people—or users—for whom a solution is being developed. Designers seek a deep understanding of users’ conditions, situations, and needs by endeavoring to see the world through their eyes and capture the essence of their experiences. The focus is on achieving connection, even intimacy, with users. This article was originally written by Christian Bason and Robert D. Austin from the March-April Issue 2019 of the Harvard Business Review.