Design Thinking 2019 Blog
In this TEDx Talk, Ryan Rumsey, Assistant Vice President Experience Strategy USAA shares how applying his professional craft to his personal life, led him to outcomes he sought without a plan to get there. We're proud to announce Ryan as one of our keynote speakers at Design Thinking 2019
“Design thinking” can mean different things, but it usually describes processes, methods, and tools for creating human-centered products, services, solutions, and experiences. It involves establishing a personal connection with the people—or users—for whom a solution is being developed. Designers seek a deep understanding of users’ conditions, situations, and needs by endeavoring to see the world through their eyes and capture the essence of their experiences. The focus is on achieving connection, even intimacy, with users. This article was originally written by Christian Bason and Robert D. Austin from the March-April Issue 2019 of the Harvard Business Review.