Understanding Design Thinking Processes: Leveraging Iteration to Enhance Customer Experience

Understanding Design Thinking Processes: Leveraging Iteration to Enhance Customer Experience
Adopting design thinking practices is becoming the norm in organisations that wish to enhance their service offerings. The true value of its employment is becoming realised, bringing to light the brilliant concept of iterative design. Ahead of Design Thinking 2019, we take a closer look at the elements of iteration, including insights from David Beal, General Manager - Digital Transformation and Analytics at Energy Super, exploring how the organisation are using it to drive more efficient use of customer feedback and insights to continually improve their services.

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