Understanding Design Thinking Processes Leveraging Iteration To Enhance Customer Experience
Understanding Design Thinking Processes: Leveraging Iteration to Enhance Customer Experience
thinking practices is becoming the norm in organisations that wish to enhance
their service offerings. The true value of its employment is becoming realised,
bringing to light the brilliant concept of iterative design. Ahead of Design
Thinking 2019, we take a closer look at the elements of iteration, including insights
from David Beal, General Manager - Digital
Transformation and Analytics at Energy Super, exploring how the organisation are using it to drive more
efficient use of customer feedback and insights to continually improve their
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