CCW Executive Exchange
Anna Obikane
Executive Director of User Experience Research J.P. Morgan Chase
Why Anna?
Anna Obikane is a New York City-based user researcher and design strategist. She works as a user experience research lead at J.P. Morgan Chase, helping customers understand how to better assess and optimize their financial well-being.
Previously, she worked at IBM on enterprise software to build and manage products related to cloud infrastructure, quantum computing, and developer services. In the past she played around with wearable technology.
Her work in smart textiles has been featured in publications such as Fiber Arts Magazine, Bmore Media, Repubblica XL, SeLect Magazine and blogs such as Gawker, Fashioning Tech, Sythtopia and Tech MSN UK
DAY 1 | Navigate with Clarity
11:00 AM Design for Clarity: Empowering Self-Directed Customer Journeys
Today’s customers expect to navigate experiences on their own terms - across channels, at their own pace, and with minimal friction. This session explores how prioritizing self-directed journeys can unlock deeper customer insights, improve channel alignment, and ultimately deliver digital experiences that feel intuitive, human, and trustworthy.
Key Discussion Points:
- Connecting behavioral insights across self-service and assisted channels
- Designing for clarity, not complexity
- Balancing autonomy with moments of guided support
- Building trust through transparency and empathetic design
Check out the incredible speaker line-up to see who will be joining Anna.
Download The Latest Agenda
