Chris Cummings serves as Director of Product Management at Precisely. His focus is helping highly regulated businesses communicate effectively with their customers through personalized, relevant, engaging experiences. Chris has led product initiatives at Pitney Bowes, Red Ventures, and multiple entertainment and gaming startups. He published his most recent thought-leadership article about the power of personalized, interactive video in Journal of Digital & Social Media Marketing. He blogs about the art and science of product management at christophercummings.com.