To kick things off, we’re relaunching our Chatbot & Virtual Agent Prism, originally unveiled at CCW Las Vegas!

This agnostic analysis provides CX leaders with a clear, fit-for-purpose framework to evaluate chatbot vendors based on product capabilities, market alignment, and real user feedback.

Then, two executive leaders who’ve advanced self-service at scale—Mark Killick of Shipt and Aaron Davis of Wells Fargo—join us to explore what real optimization looks like in action. From automation strategy to measurable impact, this conversation will cut through the hype and get real about what’s working, what’s next, and how to get there.