Roojoom innovative Personal Customer Journey platform enables brands (e.g. AT&T, Dish Networks..) to gain control over each customer’s personal journey, by focusing on business goals and objectives while having algorithms and machine learning auto-drive journeys. Shifting the focus from how to run journeys, to what you want to achieve. Personal Journey Hub™ algorithms assigned to each customer, engage customers through time and across service channels, also by creating a unique personal site for every customer based on their data and where they are in their journey. Machine learning selects the journey destinations to drive customers to, optimizing KPIs as well as overarching business goals as customer loyalty and customer value.