In the spotlight with the Chief Customer Officer - Air Asia and Yum!

In the spotlight with the Chief Customer Officer - Air Asia and Yum!

CX influences brand perceptions and impacts business performance just as strongly as a number of other departments, such as traditional marketing like media advertising and price promotions once did. 

Download this report to see how successful CCOs of Air Asia and Yum! highlight the emergence and importance of what it means to be Chief Customer Officer. 


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