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23 - 25 September, 2019
Chelsea Toronto, ON
Matt Cebulski, Discovery & Partnerships at MappedIn

Matt Cebulski

Discovery & Partnerships

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Agenda Day 1: Pre Conference Workshops

Monday, September 23rd, 2019

2:45 PM Futures Design: Optimizing Innovation to Current and Future Customer Behaviors

With today's rate of change, it’s critical to invest in discovering and understanding the emerging technology that will shape the future. But. how do you balance designing the customer experience to serve both the needs of exploration today and scale tomorrow? Understanding current customer behavior and predicting how it will evolve drives meaningful innovation and guards against disruption. At Loblaw Digital, Matt drives this dual evaluation of current and future behavior to further the implementation of emerging technology.
+ Foster deep appreciation for current customer preferences
+ Envision future behaviors in emerging technology product design
+ Continuously prototype and test emerging technology to prepare for rapidly changing ecosystem