Manager, Voice of Customer Strategy & Planning
Agenda Day 2: Main Conference
Thursday, September 13th, 2018
Your customers do not always stick to the planned customer journey mapping and you must be ready to face this reality. See how Toyota Canada, with its 250,000-member online panel, fills the gaps in marketing research by properly leveraging customer feedback (VoC) to improve products, processes, and even the customer experience.
- Understand your customers and their interactions, physical or digital, with the
- Provide managers and employees with a clear view of your clients' profiles
- Move from thinking based on internal ideas to ideas from outside
- Create the best online community to fuel your business decisions