Senior Manager (Head of) UX
Conference Day Two: Wednesday, 26 June 2019
Wednesday, June 26th, 2019
11:00 AM Fostering a Human-Centred Culture from the Inside-Out to Drive Product Innovation at Tabcorp
Although Design Thinking is a great way to solve problems in a creative human-centric way, influencing an organisation’s culture and its ways of working to adopt Design Thinking is not easy. Many large organisations are still struggling to adopt Agile effectively, throwing another new buzzword can be overwhelming for the stakeholders.
In this session, Paras will draw from his experiences leading Tabcorp’s Design Team and share insights on how product and design teams have come together to adopt design thinking and human-centred design to understand their customers better and enrich their entertainment experience.
The journey comprises of:
- Changing the culture inside-out to adopt human-centred design
- Building customer empathy by diving deep into user problems through qualitative and quantitative methods
- Fostering the culture of rapid product development and innovation through Design Thinking