When it comes to Digital Marketing, campaigns are judged by key performance indicators such as click-through rates, impressions, leads, conversions, and sales. Sales campaigns, of course, are judged by the number of transactions and the revenue growth they provide.
Both objectives are measurable and have monetary gains.
However, when it comes to measuring Customer Experience, many brands don’t associate the “experience” with monetary value, but rather a “nice to have.” Make no mistake – now more than ever, customer experience is an ROI-driven department that leads to quantifiable sales for the organization.
Featuring CCW Digital research, and insights from Dan Gingiss, Forbes Council Member and former social media leader at Discover, Humana, and Mcdonald’s, as well as Ante Pamukovic, Infobip APAC Regional Director, and CCW Digital Analyst, Matt Wujciak - this guide will reveal how to:
• Use personalization in customer service to increase sales
• Identify which customers are most profitable, which are “inactive,” and how to target each
• Better incorporate digital user experience into the customer journey
• Create re-engagement campaigns for targeted customers and analyze results
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