Employees are the lifeblood of the customer experience strategy. They represent the link between the business and its customers, and their actions before, during and after each interaction define the overall quality of the experience.
If an organization wants to cultivate loyal customers instead of creating angry ones, it, therefore, needs to empower the workforce to perform.
Featuring CCW Digital research, expert analysis and perspectives from world-class executives, this report will help you foster that productive, customer-centric workforce. Topics include:
CCW Digital confirms that only a small percentage of businesses are capable of delivering seamless, omnichannel experiences for their customers.
It is not that they don’t want to; businesses almost universally recognize the importance of omnichannel. It is that they are not adopting the necessary approach – and/or not taking the necessary steps to create an omnichannel contact center.
This special report changes that. Instead of telling you something you already know (omnichannel is key), it focuses the specific strategic, operational and technological steps you must take to truly “go omnichannel.” Topics include:
Should outsourcing have a role in the era of customer centricity?
Given the perception that outsourcing involves sacrificing quality to save money, many would answer a resounding “no.” The customer experience is one business function in which corners cannot be cut.
Others would vehemently dispute that premise. They would argue that outsourcing, when leveraged correctly, can actually be the ticket to a better customer experience.
This report explores that more valuable vision of outsourcing. It reveals the extent to which outsourcing can – and should – fit into a customer-centric contact center.
Over the past few years, the customer contact community has been bombarded with talk about artificial intelligence, frictionless experiences, agent engagement, data analytics and omnichannel engagement.
As 2018 unfolds, will any of those topics fade away? Will any become more prominent and important?
And what new trends, ideas and “best practices” will emerge?
To answer these questions, CCW Digital collaborated with 11 of the foremost customer contact executives, analysts and innovators. We’re proud to share their insights, predictions and recommendations in our new Special Report: 2018 Customer Contact Predictions.
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In today's era of the customer centricity, you cannot afford to make guesses or assumptions about customer demands. You cannot impose broad, impersonal, business-minded experiences on those customers. You cannot allow silos to create frustrating "pain points" for your customers
This special report on Customer Journeys will help you avoid those pitfalls.
Not simply a call to think about customer journeys, this report explores how to leverage journey maps to orchestrate frictionless, personalization, engaging experiences across all channels. Topic Includes:
Not simply empowered to expect great experiences, today’s customers also have legitimate avenues for sharing details about the experiences they receive. They have the power to markedly impact a brand’s reputation. How the digital revolution is impacting reputation management
How can you ensure that impact is positive? How can you ensure customers view you as a brand customers trust, love and enthusiastically endorse? CCW Digital’s Special Report on Brand Reputation has the answers.
Competent organizations aim to accommodate basic customer needs. Elite, customer-centric organizations go one step further. They are not merely offering support; they are empowering customers to derive the most possible value from every interaction, at every touch point.
There's a simple key to delivering this superior experience: understanding customer intent.
Customer intent looks beyond the superficial (what customers are requesting, where they are requesting it) and focuses on customers’ true goals for the interaction. It is a question of why, not what.
This special report reveals how to grow customer satisfaction and loyalty through intent-driven engagement. Topics include:
Your agents may be smart. They may have a thorough grasp of your products, scripts, and policies.
But are they “intelligent”? Do they have the insight and capability needed to provide customers with frictionless, personalized experiences when and where they are demanding them?
This report explores that more important form of contact center intelligence. It reveals how to cultivate a team of empowered, agile agents who can meaningfully connect with customers at all touch points. Thanks to that superior form of engagement, you will markedly grow customer loyalty and dramatically outperform your competitors.
We all have IVR horror stories. We have all struggled to find what we wanted on FAQ pages.
Indeed, self-service has historically been a source of frustration within the customer experience journey. And yet, it represents one of the biggest trends and investment priorities for today’s contact centers. It, in the eyes of many thought leaders, represents an impactful way to elevate the customer experience.
What changed? More importantly, what must you change about your self-service strategy to ensure it wins over your customers?
This special report has the answers. Topics include:
When customers call for support, can you provide the right experience?
There are two facets to that question. One involves whether you can deliver a fast, hassle-free, personalized interaction. The other concerns your ability to properly identify the customer – and secure the conversation.
CCW Digital’s new special report on Elevating Call Center Authentication provides guidance for achieving both. It debunks myths and illuminates “worst practices” before ultimately revealing the best, most efficient, most customer-centric way to authenticate calls.
Chatbots are frequently derided as glitchy and inconveniencing to customers, but as the technology grows increasingly sophisticated, so does its value proposition. CX pundits often regurgitate that the best function of a chatbot is to handle rote, repetitive customer questions like FAQs and order status requests so that human agents can handle the complex scenarios like technical troubleshooting, but that grossly oversimplifies what chatbots can do.
In fact, there are a rising number of use cases where chatbots can process queries more effectively than a human ever could given their ability to make split-second decisions using data to provide a personalized customer experience.
Chat used to be limited to a pop-up window triggered when a visitor first lands on the company's homepage, but given the nature of asynchronous messaging through email, instant messaging and social media, where communication between brands and customers happens on and off as and when the customer needs it, companies are under increasing pressure to scale chat capabilities in multiple channels. Arguably, the first wave of chatbots was designed to do just that- scaling chatcost-effectively, but without consideration for UX design.
Today, chatbots are deployed not only as a value-added user experience for the omnichannel customer, but also as tools to simplify the employee experience on the backend.
“Happy agents yield happy customers” is an accurate, important mantra for customer contact leaders. It is also a dramatically insufficient one.
Check out this Special Report to learn more about how employee satisfaction brings customer satisfaction.