Start strong. Grab your badge, settle in, and enjoy fresh coffee and a light breakfast while connecting with fellow leaders as the Exchange kicks off.
To get us started, we'll provide some helpful guidance to navigate your CCW Executive Exchange personalized itinerary. Orient yourselves with the format of an Exchange and learn tips and tricks on how to enhance your on-site experience. We'll conclude with an icebreaker activity - and prize giveaways!
To kick things off, we’re relaunching our Chatbot & Virtual Agent Prism, originally unveiled at CCW Las Vegas!
Customer demand for digital and self-service is growing -but customer satisfaction in these channels continues to lag, limiting adoption. Generative and Agentic chatbots offer new promise for improving automated chat experiences, but with a crowded vendor landscape, how do you choose the right solution?
In this session, CMP Research will reveal the results of its latest Prism Analysis-a fit-for-purpose technology assessment framework designed for CX and customer contact leaders. You’ll walk away with key takeaways from market trends, analyst evaluations, and user feedback-giving you a clear view of how leading chatbot and virtual agent providers compare.
Then, Mark Killick, SVP of Experiential Operations at Shipt and CCW Advisory Board Member, joins us to unpack what real self-service optimization looks like at scale - from automation strategy to business impact.
Organizational transformation doesn’t fail because of poor strategy - it fails because people resist the change. In this session, senior leaders share how they’ve led teams through complex transitions involving new technologies, operating models, and customer engagement strategies. The focus: turning resistance into momentum, and vision into sustained impact.
Learn how to:
Today’s most effective leaders don’t just manage - they inspire, empower, and model the values they want to see in their teams. This session invites leaders to explore how creative metaphors, storytelling, and user-centered philosophies can be powerful tools for driving engagement, performance, and purpose across teams.
Discussion Points:
Today’s leading brands are moving beyond siloed strategies - your customer experience, associate experience, and brand identity are no longer separate conversations. In this think tank, Zach Greco will lead a discussion on building unified loyalty across audiences, why DE&I commitments and culture cannot be “paused,” and how to lead your team through change while maintaining trust, performance, and purpose.
Key Discussion Points:
A casual, welcoming space to eat, connect, and start dishing on the big ideas shaping CX, digital, and operational strategy.
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Please check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see what's happening now.
Not in a meeting? Join fellow senior leaders for candid, peer-driven conversations around the top challenges you told us matter most. These informal discussions are your chance to connect, share insights, and dive into what’s top of mind - no agenda, just real talk.
In this fast-paced, TED-style session, three solution providers each take the stage for a focused 8–10 minute talk.
Each spotlight highlights a real customer experience challenge - and the solution that made a measurable impact. Clear, concise, and results-driven.
Snack, sip, and recharge. Whether you're team sweet or salty, take a break with crave-worthy dips, quick bites, and great conversations.
Please check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see what's happening now.
Not in a meeting? Join fellow senior leaders for candid, peer-driven conversations around the top challenges you told us matter most. These informal discussions are your chance to connect, share insights, and dive into what’s top of mind - no agenda, just real talk.
Winning CX today requires more than tech - it demands a seamless blend of AI innovation and genuine human empathy. This panel explores real-world insights on empowering teams, using predictive intelligence effectively, and creating connected customer journeys that feel effortless and authentic.
It's just about five-o-clock, or maybe wine-o-clock. Take a few moments to relax with a glass of wine as we transition into think tanks!
Unwind and connect with fellow attendees at our exclusive offsite reception at Avli on the Park, a modern Greek dining experience in the heart of Chicago. Enjoy an evening of elevated bites, refreshing cocktails, and meaningful conversations in a vibrant, upscale setting.
Whether you're continuing a conversation from earlier in the day or forging new connections, this is the perfect atmosphere to relax, recharge, and end the day on a high note!