Start strong. Grab your badge, settle in, and enjoy fresh coffee and a light breakfast while connecting with fellow leaders as the Exchange kicks off.
To get us started, we'll provide some helpful guidance to navigate your CCW Executive Exchange personalized itinerary. Orient yourselves with the format of an Exchange and learn tips and tricks on how to enhance your on-site experience. We'll conclude with an icebreaker activity - and prize giveaways!
To kick things off, we’re relaunching our Chatbot & Virtual Agent Prism, originally unveiled at CCW Las Vegas!
Customer demand for digital and self-service is growing—but customer satisfaction in these channels continues to lag, limiting adoption. Generative and agentic chatbots offer new promise for improving automated chat experiences, but with a crowded vendor landscape, how do you choose the right solution?
In this session, CMP Research will reveal the results of its latest Prism Analysis—a fit-for-purpose technology assessment framework designed for CX and customer contact leaders. You’ll walk away with key takeaways from market trends, analyst evaluations, and user feedback—giving you a clear view of how leading chatbot and virtual agent providers compare.
Then, Mark Killick, CMP Advisory Board Member and SVP of Experiential Operations at Shipt, joins us to unpack what real self-service optimization looks like at scale - from automation strategy to business impact.
Organizational transformation doesn’t fail because of poor strategy - it fails because people resist the change. In this session, senior leaders share how they’ve led teams through complex transitions involving new technologies, operating models, and customer engagement strategies. The focus: turning resistance into momentum, and vision into sustained impact.
Learn how to:
Outsourcing is no longer just about cost - it’s a strategic lever for agility, efficiency, and long-term growth. This interactive discussion explores how global organizations are evolving their outsourcing strategies to align with automation, AI, and changing customer expectations. Learn how to build scalable, value-driven partnerships that drive impact across the enterprise.
Key Discussion Points:
Today’s customers expect to navigate experiences on their own terms - across channels, at their own pace, and with minimal friction. This session explores how prioritizing self-directed journeys can unlock deeper customer insights, improve channel alignment, and ultimately deliver digital experiences that feel intuitive, human, and trustworthy.
Key Discussion Points:
Today’s leading brands are moving beyond siloed strategies - your customer experience, associate experience, and brand identity are no longer separate conversations. In this think tank, Zach Greco will lead a discussion on building unified loyalty across audiences, why DE&I commitments and culture cannot be “paused,” and how to lead your team through change while maintaining trust, performance, and purpose.
A casual, welcoming space to eat, connect, and start dishing on the big ideas shaping CX, digital, and operational strategy.
Please check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see what's happening now.
Snack, sip, and recharge. Whether you're team sweet or salty, take a break with crave-worthy dips, quick bites, and great conversations.
In this fast-paced, TED-style session, three solution providers each take the stage for a focused 8–10 minute talk.
Each spotlight highlights a real customer experience challenge - and the solution that made a measurable impact. Clear, concise, and results-driven.
Please check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see what's happening now.
It's just about five-o-clock, or maybe wine-o-clock. Take a few moments to relax with a glass of wine as we transition into think tanks!
Winning CX today requires more than tech - it demands a seamless blend of AI innovation and genuine human empathy. This panel explores real-world insights on empowering teams, using predictive intelligence effectively, and creating connected customer journeys that feel effortless and authentic.
A well-handled issue can build more loyalty than a flawless journey. Explore how to use AI, proactive outreach, and agent training to turn problems into growth.
Hyper-personalized CX can drive growth—but only if it’s rooted in trust. Explore how to use AI and data to create relevant, real-time experiences while respecting privacy and staying compliant.
Every CX leader is investing in digital tools - but when systems don’t talk to each other, customer experience suffers. In this session, we’ll unpack the hidden cost of disconnected tech stacks, siloed data, and duct-taped workflows - and explore how leading organizations are eliminating friction at the source.
Unwind and connect with fellow attendees at our exclusive offsite reception at Avli on the Park, a modern Greek dining experience in the heart of Chicago. Enjoy an evening of elevated bites, refreshing cocktails, and meaningful conversations in a vibrant, upscale setting.
Whether you're continuing a conversation from earlier in the day or forging new connections, this is the perfect atmosphere to relax, recharge, and expand your network.