Data isn’t the challenge—action is. This session explores how to cut through the noise and use customer intelligence to drive meaningful outcomes. Discover how to segment strategically, validate with testing, and align teams around data that delivers.

• Best practices for segmentation and real-time personalization.
• Build a culture of experimentation with test-and-learn frameworks.
• Align cross-functional teams to unlock measurable impact.

Megan Brown

Director, Global Center of Excellence for Advanced Analytics & Data Science
Starbucks

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CX is no longer just about solving problems—it’s about building belonging. Explore how visionary brands are designing customer communities that inspire loyalty, deepen engagement, and deliver value beyond the product.

• Apply experience design to foster authentic connection.
• Transform service moments into long-term relationships.
• Create brand ecosystems that drive trust, advocacy, and growth.

Nancy Wright

Senior Director, Medical Technology Advanced Services
GE Healthcare

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Onboarding isn’t just a checkbox — it’s a catalyst for retention, engagement, and long-term success. Discover how innovative leaders are transforming new hire experiences in a remote-first world with immersive, human-centered strategies that drive early productivity and lasting loyalty.

• Build onboarding experiences that boost confidence and reduce attrition.
• Train for success in a digital world — no manuals, no guesswork.
• Design meaningful employee touchpoints that foster connection and long-term engagement.

Dee Kohler

Senior Director, Member & Provider Services
Centene Corporation

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AI should simplify, not sideline. Discover how to design intelligent systems that give customers more control, not less — delivering frictionless, personalized experiences that feel human, not robotic.

• Build AI that adapts to customer preferences in real time.
• Leverage sentiment to respond faster, smarter, and more intuitively.
• Use automation to empower, engage, and earn long-term trust.

AI can supercharge CX — but only if it feels personal. Explore how top organizations are using automation to elevate, not replace, the human connection. From smart workflows to empowered agents, learn how to scale with empathy.

• Blend AI and human-centered design for seamless service.
• Upskill your team to thrive in an AI-augmented world.
• Deliver consistent, high-impact CX through hybrid engagement models.

A flawless journey isn’t the only path to loyalty. In fact, a well-resolved issue can often create stronger customer ties than no issue at all. In this session, explore how leading brands are flipping friction into opportunity—leveraging AI, analytics, and empowered agents to recover with precision and retain with impact.

• Anticipate issues before they escalate with predictive analytics.
• Equip agents to lead high-emotion interactions with confidence.
• Use proactive engagement to turn recovery moments into loyalty drivers.

Friction kills loyalty. This session explores how to break down silos, streamline customer journeys across channels, and deliver seamless, intuitive experiences that drive satisfaction and retention.

• Identify friction points and fix them—fast.
• Align teams, tech, and data for a unified CX approach.
• Design journeys that feel effortless, no matter the channel.

As AI takes on routine tasks, your people are your differentiators. This session explores how to engage, upskill, and retain high-performing teams equipped to navigate complex customer needs and deliver exceptional outcomes in an AI-enhanced world.

• Activate VoE insights to boost engagement, reduce attrition, and fuel performance.
• Build agile learning paths for evolving agent roles and specialized skillsets.
• Measure workforce impact through retention, CSAT, and revenue-linked KPIs.

Customer interactions are rich with insights—if you know how to harness them. Learn how to elevate CX from a support function to a strategic growth driver by operationalizing data, improving trust, and delivering personalized, loyalty-building experiences.

• Operationalize customer intelligence to guide strategic business decisions.
• Use CX as a differentiator to enhance brand loyalty and market positioning.
• Increase customer lifetime value through targeted, data-powered engagement.