22 - 23 March 2027 | Royal Randwick Racecourse Sydney, Australia
The premier ANZ platform where customer contact leaders
shape the future of service and experience.
The Agentic Service Playbook
This playbook introduces agentic service as the next evolution- where AI, people, processes, and knowledge work together to drive real resolutions, not just interactions. It shows how growing organizations can move from activity-based service to outcome-based strategies that improve customer satisfaction while scaling efficiently.
Positioned as a practical guide, the playbook walks teams through assessing their current state, designing a future experience, and building a roadmap to scale. The campaign aims to equip leaders with a clear framework to turn AI into tangible business impact- better resolutions, stronger loyalty, and more efficient operations.
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