Mark Atalla

Head of Zoom CX ANZ Zoom

Conference Day One: Thursday 29th February

11:20 AM IDG B | Why the Total Experience Design (CX + EX) is Important and How to Get There

Customer of today are already demanding frictionless and personalised experiences for their products and services. As engagement channels continue to evolve, the customer experience of tomorrow will inevitably become channel-less. This means that your employees will need to catch customers of tomorrow of any channels your customer chooses, and seamlessly switch from one to another during one single interaction to better serve and support the customers.


Hence CX design today can no longer be developed on its own - CX leaders must adopt the Total Experience design mindset in order to enable their teams to deliver the CX customers desire today. Join this roundtable discussion gain insights and be inspired for your Total Experience blueprint design that will enable your employees and delight your customers.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda