The Digital Customer Journey

One of the most powerful customer experience tools is the Customer Journey Map. The tool allows a holistic view of your customer’s experience with your brand from first touch to long term engagement. In this report, we look to highlight a few key points in which journey mapping can enable your digital experience strategy.

This report features insights from:

David Boone, CEO, Staples Canada
Yves Rannou, VP Digital Solutions, Sunwing
Christopher Mahlberg, VP Business Banking, BMO Financial
Ben Judy, Head of UX, 7-Eleven
Brent Johnston, President, Wireless Services

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