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The Digital Customer Journey

The Digital Customer Journey

One of the most powerful customer experience tools is the Customer Journey Map. The tool allows a holistic view of your customer’s experience with your brand from first touch to long term engagement. In this report, we look to highlight a few key points in which journey mapping can enable your digital experience strategy. 

This report features insights from:

  • David Boone, CEO, Staples Canada
  • Yves Rannou, VP Digital Solutions, Sunwing
  • Christopher Mahlberg, VP Business Banking, BMO Financial
  • Ben Judy, Head of UX, 7-Eleven
  • Brent Johnston, President, Wireless Services


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