Ben Crothers

Principal Design Strategist Atlassian

Main Conference Day Two: Thursday, 2 April 2020

Thursday, April 2nd, 2020

2:10 PM Panel in the Spotlight: Is Failure Experience the Catalyst for True Transformation?

Scaling and perfecting projects is a large part of the designer’s mindset. However, how do you know when the project you have employed has reached its point of maturity and to move onto the next? This panel will weigh in on the pros and cons of perfectionism in design and how to know when the time has come to complete your project and move on to the next. 

Gain insight on how these leaders have failed in a range of projects, and the way failure experience has been able to set them up for long term success.

  • Understanding failure in order to improve future projects and increase ROI long term 
  • Building awareness of design thinking practices through implementing business case, research and future planning
  • Removing individual bias when beginning or completing a project to ensure the customers are always at the forefront of the design

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda