Principal Design Strategist
Conference Day One: Tuesday, 25 June 2019
Tuesday, June 25th, 2019
It is important that designers recognise their own biases in order to objectively empathise with their customer pain points. But how can we acknowledge the biases not clearly known to ourselves? Join this discussion to identify the blind spots in your design and bridge the gap between the empathy and problem- defining phases.
2:30 PM DESIGN FOR THE CUSTOMER: Improve Your Problem Framing Skills to Unlock Better Productivity and Better Solutions
Do your innovation projects take too long, and end with less-than-stellar results? It can often be caused by moving too fast through the design phase, resulting in undefined problem statements and fallible prototypes. Organisations must think beyond Design Thinking as just an execution tool but instead as a constant mindset and practice embedded into daily team workflows, to streamline product prototyping and achieve better outcomes. This session will explore how the value of better problem framing can drive results within the Design Thinking model.
- Learn how to connect research and ideation better, and extract more innovative ideas using a mix of practical visual collaborative problem-framing techniques
- Be better equipped at deciding when to apply different approaches (e.g. Lean Thinking vs. Design Thinking) for better productivity
- Improve how to identify and prioritise business opportunities using impact analysis