Ken Madrigal is a Senior Director in Sprinklr’s Unified CXM Best Practices Group.  Ken advises Sprinklr’s most strategic accounts and C-Suite level clients on CXM Best Practices that include Care, Social Care, Social Marketing, Digital Communities, Customer Engagement and Digital Transformation; as well as, being a SME leader for Telecommunication and Pharma/ BioTech verticals in Sprinklr. Prior to Sprinklr, Ken worked at Verizon where he led the CX transformation for all Social Care operations and strategy, Community Management, Chat and Social Marketing programs across Mobile and Fios (Home Internet) lines of business.  He also spent several years at PwC’s Consulting Digital Experience Practice, where he led diverse projects and advised several Fortune 100 C-Suite and senior executives on Social, Digital Readiness and Transformation. 
Ken is a thought leader and speaker on how brands leverage Social Media best practices to impact business objectives and how to evolve strategic storytelling to become a change agent within your organization.  Click here to find his latest podcast on Social Care. (https://www.convinceandconvert.com/podcasts/episodes/turning-social-care-into-unforgettable-customer-experiences/)