Whether on the backend supply side or the frontend sales side, channel partners are a necessity in executing for our customers. But they can also be a significant bottleneck on performance, and that unfortunate reality is a key reason why effective channel management plays a pivotal role in the customer experience process.
But even though your business might not fully control every stop from point A to point B on the customer experience journey, it nonetheless possesses substantial power to assure partners and priorities align to give customers what they want and what they need. It does not need to cede sales revenue or customer satisfaction points because of a few bad apples in the channel.
Christopher Shubert, director of channel sales for Telnes Broadband, joins the CMIQ "Customer Creation" podcast to share his organization's successful experiences in partner training. Though it might seem unintuitive in a budget-conscious world to worry about training third party agents and employees, Shubert can link proper channel partner training programs to favorable business outcomes.
Check out Shubert's insights in this exclusive podcast now! And for more from Chris--and other proven channel management elite--check out the upcoming Channel Management Summit in Los Angeles this June. Agenda for download below: