Content

About
Events

Measuring Up: Turning Voice and Verbatim into Value

CCW Digital Editor | 08/09/2011

Customer insight provides the most valuable way to gauge the effectiveness of your organization’s entire operation. But when we ask customers questions, their answers are most frequently influenced subjectively, by the question itself. Instead of traditional based Q&A market research, social CRM provides an effective way to monitor the customers’ independent statements and questions, which concern your business. Add value to your products and service by listening to the consumers’ real voice:

  • Learn methods to monitor and engage customers and prospects through social media
  • How to construct accurate consumer profiles and market segments through social CRM monitoring
  • Achieve new revenue streams and unlock previously unidentified consumer insight and knowledge

Upcoming Events


Customer Contact Week Asia 2024

July 16 - 19, 2024
One Farrer Hotel, Singapore
Register Now | View Agenda | Learn More


Chief Experience Officer Exchange July 2024

July 17 - 19, 2024
The Guest House at Graceland | Memphis, TN
Register Now | View Agenda | Learn More


CCW Executive Exchange August 2024

August 14 - 16, 2024
The InterContinental | New Orleans, LA
Register Now | View Agenda | Learn More

MORE EVENTS